How to attract customers to your small shop
Running a small shop can come with a lot of big stresses, but no more so than not having any customers to purchase your wares. A lot of people who are new into opening their own business think that by throwing a lot of money into advertising they’ll reap the benefits, but it’s not as easy as that unfortunately. A local business can attract customers in a number of ways, you just need to implement a few strategies by planning ahead.
Get your shop on social media
Social media can be a powerful ally to your business if managed correctly. You don’t have to spend lots of money to use it. In fact, all you need to do is stay active and post relevant, well thought out images. You can turn Facebook and Instagram followers into customers by providing a series of beautiful images and by responding to their messages as soon as possible. Also, make sure your details are up to date. Don’t do all that hard work without supplying your address and phone number. Using relevant hashtags is a must too.
Sort out your SEO
Everyone uses search engines these days to plan their day, so you need to make sure that your shop is high up your local rankings. To start, make sure your business name, address, and phone number is listed in your website header or footer and then look to hire a professional SEO writer to help you with SEO blogs if your budget allows it.
Get mentioned by local bloggers
Word of mouth is a great way of getting people to try out your new shop. One way to kick start the process is by getting a local blogger or two to write about your business. People are more likely to trust someone with plenty of followers, so why not send out a freebie, or invite them into your shop. If they like it enough, they may pass on the message to their fans.
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