Attracting Customers to Your Small Business
Running a small business comes with many challenges, but no more so than not having any customers to earn your wage. Spending money on some form of marketing can really boost your business, but spent in the wrong way could put more strain on your business survival.
A local business can attract customers in a number of ways, you just need to study different strategies and try to plan ahead. It’s all about minimising risk as much as you can. Below, we list some considerations you might want to assess against your business model if you’re not doing them already:
Get Your Business/Shop on Social Media
Social media can be a powerful ally to your business if managed correctly. You don’t have to spend lots of money to use it. In fact, all you need to do is stay active and post relevant, well thought out images/posts.
You can turn the likes of Facebook and Instagram followers into customers. If you focus on providing a series of attractive content and respond to their messages as soon as possible people tend to warm to this type of activity.
Using relevant hashtags is an obvious one to target your posts and get in front of the customer type you want. Probably our best advice here would be – check out what your competition are doing, if it’s working well for them, you’ve got a proven method there which you can learn from.
If you can offer something better than your competitors – reach out to their followers with an add request, as these people are already interested in this type of product.
List Your Business on Google and Tackle Local SEO
More or less everyone has access to the internet and uses search engines these days, it’s a well known fact that this is where most of us go to find something.
If you’ve got a physical address where your business is registered, having a business profile in the search results is a great way to get yourself out there. If you don’t currently have a business profile listing on Google, you need to create one! Basically, when anyone searches for a product like yours and they are local to your business, Google will show your listing in the Google map section. The best thing about this is it’s free, and it’s pretty easy to get set up on.
A Website –
First things first, get a website set up. If you can look to build out good quality content based around your niche, Google will recognise this over time and rank you. Also, think of your website as a virtual window for your customers to have a nosy through. A well designed, informative websites will show professionalism and draw your customers in.
Regarding Local SEO –
Again, you don’t have to spend a lot of money on this. If you focus on getting your Google map listings optimised, as this is probably going to be the main objective if you’re only after local customers. A good starting point with this – is when you’ve got customers coming through the door, ask them to leave a Google review. The more positive reviews you have in your area for the service you provide, the more likely your business will be listed in the top three of the map listings.
Furthermore, if you’re looking to give that extra bit of push in your SEO efforts, you could employ an SEO agency that specialises in digital PR. If you can get business mentioned in any local papers that are online this can go a long way.
Do You Know Any Bloggers?
Another inventive way to kick-start the process – get a local blogger you know to write some posts on their profile about your business. People are more likely to trust someone with plenty of followers, try to strike a deal with them. You could give them some sort of a freebie, or invite them into your shop to experience your service. If they like it, they’ll post about it which will target their followers for you.
Other Areas to Attract New Customers:
- Promotional discounts
- Network in local events
- Get involved in local community events
- List your business on local directories
- Use a referral scheme
- Keep existing customers coming back
If you’re looking to invest some cash into your business, LoanBird can supply you with the finance you need. We have smaller loans and larger loan options to suit what you need. Apply today to get a quote with no obligation.