3 Common Pitfalls Businesses Set to Get to Your Money
“Money, it’s a crime.” The well known phrase, popularised by Pink Floyd, still carries a lot of weight today.
More than ever, businesses make use of clever ploys designed by retail psychiatrists to subconsciously upsell their products – a trap that you unknowingly fall into every time you head out to the shops!
It’s not unheard of for struggling workers to rely on payday loans or bad credit loans to get in a last minute pre-payday food shop, or to replace a much needed appliance from the electricals aisle of a local supermarket.
These supermarkets understand consumer patterns, though, and make use of design features to make your shopping experience as profitable as possible for them.
Some say that it’s unfair for these super-corporations to benefit in ways like this, but the reality is that these companies know exactly what they’re doing.
Here’s some of the clever psychological tricks they pull to make sure you keep spending money:
Essentials Kept at the Back of The Store
One sneaky way that supermarkets entice you into spending more of your hard-earned cash is by keeping most of the day-to-day essentials towards the back of the store. The reason that the stores are laid out like this is because it forces you to walk through the entire store, giving you more time to look at other items.
If you have to walk through multiple isles to find what you need, you’re more likely to buy additional items. How many times have you had to walk through the whole store to find things like toilet paper, medicine or cleaning supplies?
Splitting Up Ingredients
One of the most important things for any business to do is sell, and supermarkets are no different. Most stores have been designed in ways that force you to look at multiple items, regardless of what you initially went in for.
When you go to do your food shop, you might notice that the ingredients or components you need are split up in multiple ways, often with the most necessary or common items being held towards the back of the store.
This clever layout conditions you to walk through multiple aisles, exposing you to a wider range of products in the hope that you’ll buy more – and most of the time, it works.
The most intriguing way that businesses can profit through retail psychology is by placing the most high profit items at eye level, or at the front of the store.
High profit items don’t necessarily mean the most expensive – just the products that have the highest profit margins.
The main goal of any company is to make money, so they aim to sell as many products with a high profit margin as possible. By placing them at the front of the store, and ensuring that they are among the first things you see, a supermarket can increase the likelihood of making a sale.
Similarly, if these items are placed throughout the store at eye level, you will be naturally drawn towards them to save time having to look for a cheaper alternative.
It’s a fascinating idea that these companies employ psychologists to predict and manipulate our shopping habits, but it is an inevitable truth. Just keep these in mind the next time you do your big shop, and you might end up saving some money.
Just a side-note while we’re here – you should never shop on an empty stomach!